We’re looking for an Ecommerce Lifecycle Manager to own and scale our retention engine, turning first-time customers into confident repeat growers and rapid, lifelong brand advocates. You’ll manage email campaigns, build automations, and continuously test new ways to improve engagement, AOV, and retention. You’ll play a key role in shaping the customer experience beyond the first purchase, delivering the right message at the right time to support, educate, and inspire our community.
This is a hands-on role for someone who thinks in systems, executes with speed, and continuously raises their own ceiling on what's possible.
This is a full-time role and can be remote or in-person.
KEY RESPONSIBILITIES
Lifecycle Strategy & Execution
Own the end-to-end lifecycle strategy across email and SMS — building and optimizing flows, managing the marketing calendar, and defining clear customer pathways that turn every customer into a rapid and loyal fan for life.
Develop sophisticated segmentation strategies to deliver targeted, relevant messaging at scale, including the ability to design systems that scale without proportional effort
Partner with marketing, creative, and ops teams to align lifecycle efforts with broader campaigns, product launches, and promotions — translating strategy into clear execution plans and owning the follow-through
Performance & Optimization
Monitor and report on campaign and flow performance (revenue, conversion rate, AOV, LTV, engagement)
Own retention reporting and analytics, including cohort analysis, customer segmentation performance, and lifecycle stage conversion
Identify opportunities to improve retention and customer value
Run ongoing A/B tests across subject lines, messaging, timing, segmentation, and offers
Use data and customer behavior insights to refine lifecycle strategy
List Growth & Loyalty
Own list growth strategy across email and SMS, including onsite capture, lead magnets, and acquisition touchpoints
Optimize conversion of new subscribers into first-time customers
Manage and evolve loyalty and retention programs to increase repeat purchase rate and long-term customer value
Identify opportunities to deepen customer relationships through rewards, education, and community-driven initiatives
Shopify & Ecommerce Support
Work within Shopify to support lifecycle initiatives
Understand how products, collections, and landing pages are structured and managed
Align onsite experience, promotions, and merchandising with lifecycle campaigns
Collaborate on CRO opportunities that improve conversion and AOV
WHAT WE’RE LOOKING FOR
3+ years of experience in lifecycle, email, or CRM marketing (ecommerce preferred)
Resourceful, self-directed, and comfortable with ambiguity — bias toward action, high bar for execution quality, and genuine curiosity about what's becoming possible with the tools and tactics available to modern lifecycle marketers
Hands-on experience with Klaviyo or similar email/SMS marketing platforms (e.g., HubSpot, Iterable, Active Campaign)
Strong understanding of Shopify and how email marketing connects to the onsite experience
Experience with Recharge or subscription-based ecommerce is a plus
Proven ability to build, optimize, and automate lifecycle flows and campaigns
Strong understanding of segmentation, personalization, and customer journeys
Experience running A/B tests and using data to drive decisions
Detail-oriented with a high bar for quality in execution
WHAT SUCCESS LOOKS LIKE
Increased repeat purchase rate and customer lifetime value